Who we are
Our website address is: https://www.basicsinfluence.com.
Our commitment to privacy
BASICS INFLUENCE value its customers and respect their privacy. This privacy policy (this “Policy”) describes the personal information we may collect from you, the purposes for which we collect it, how we use it and how we keep it secure. This Policy also describes the choices you can make about your personal information, including how you can manage, delete or have access to your personal information. BASICS INFLUENCE will not collect, use or disclose your personal information other than in compliance with this Policy. Please note that this Policy only applies to personal information obtained by us and not information collected from your interactions with third parties.
How do we collect your personal information?
We may collect personal information from you when you save or otherwise provide your personal information to us, such as by setting up a user account and password, logging in as a registered user of www.basicsinfluence.com interacting with us by phone, email, or through our websites, mobile optimized websites, mobile applications or otherwise, if you complete an entry form to participate in a contest or promotion or you answer a survey, whether online or at one of our retail stores.
What kind of content we collect?
We only collect the information that is necessary to carry out our business, provide the product you requested and to keep you informed of the latest news about BASICS INFLUENCE. As a result of interactions with us, you might supply us with personal information, such as your name, email and postal addresses, billing address, phone number(s), date of birth, names of people to whom purchases have been shipped, including address and telephone numbers, purchase information, payment details, product interest information, attendance at events, shopping preferences, information from cookies and in certain circumstances, your opinions and individual preferences, as well as interactions that you may have with our Customer Services. We may also maintain a record of your product interests and acquire information about you from our present and future affiliates or divisions (collectively, “BASICS INFLUENCE Affiliates”). When you visit our website, we may also gather certain information automatically and store it in log files. This information may include without limitation browser information, Internet Service Provider (ISP), operating system, Internet Protocol (IP) addresses or other device identifiers, location and date/time stamp.
When you use our mobile optimized website or our mobile application, we may receive information about your location and your mobile device, including a unique identifier for your device. BASICS INFLUENCE and our service providers may use and store this information to provide you with location based services, search results, and other personalized content. BASICS INFLUENCE will provide notifications only to those customers who accept to receive such notifications. Most mobile devices allow you to control or disable location services in the device’s setting’s menu. If you have questions about how to disable your device’s location services, we recommend you contact your mobile service carrier or the manufacturer of your particular device.
Third parties with whom we work with may also provide us information about you. We may combine information you have given to us with additional information made available by external sources. For example, depending on your settings or the privacy policies for social media and messaging services like Facebook or Twitter, you may give us permission to access information from those accounts or services. Please verify the privacy policies of these third parties before submitting your personal information to them.
You must be at least 16 years old to create an account with BASICS INFLUENCE and to sign up to our newsletter. BASICS INFLUENCE does not knowingly collect any personal information from children under the age of 16. Those under age 16 should not use BASICS INFLUENCE’s website or provide BASICS INFLUENCE with any personal information. We encourage parents and legal guardians to monitor their children’s Internet usage and if you have reasons to believe that a child under the age of 16 has provided personal information to us, please email us at contact@basicsinfluence.com.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
Your personal information may be shared with the BASICS INFLUENCE Affiliates, so that they can communicate with you (whether by email, post or otherwise) and provide you with promotional materials and additional information about their products, services, contests, promotions and special offers that may be of interest to you, or and use that information subject to and for other purposes contemplated by this Policy.
We may transfer personal information to non-affiliated third parties in providing the services, such as a shipping company to fulfill orders, a credit card processing company to bill you for goods and services and an email service provider to send out emails on our behalf, pursuant to agreements that prohibit the third parties from using or disclosing the personal information other than for the purpose of processing and which impose security safeguards appropriate to the sensitivity of the information.
We do not sell or rent your personal information to non-affiliated third parties except as permitted by law or as outlined within this Policy. However, in the event of a sale of all or substantially all of our business or another similar transaction, we may transfer or disclose your personal information to a purchaser or prospective purchaser, who may collect, use and disclose such information for the purposes of evaluating the proposed transaction or operating and managing the affairs of the acquired business, or for other purposes identified in this Policy.
The collection, use, and disclosure of information contemplated in this Policy may involve a transfer of the information to jurisdictions located outside your country of residence that may not have equivalent laws and rules regarding personally identifiable information. By way of example, this may happen if one of our service providers is located in a country outside your home country. Whenever we transfer personal information outside of the European Economic Area in the course of sharing information as set out above we will take steps to ensure that your information will be afforded the same level of protection required of us under the applicable legislation.
We reserve the right to disclose your personal information as required by law, and as necessary to protect the property, interests and rights of BASICS INFLUENCE and the BASICS INFLUENCE Affiliates.
BASICS INFLUENCE’s website may contain links to websites operated by third parties. These websites may collect your personal information. This Policy does not apply to the practices of third parties and BASICS INFLUENCE does not assume any responsibility for, and by using this website and/or accessing a third party’s website from this website you release BASICS INFLUENCE of any responsibility for, the actions, practices and omissions of third parties. Please check the privacy policy at each website you visit.
KLARNA
In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.
General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.
How long we retain your data
We will keep your personal information only as long as is reasonably necessary for the purposes described in this Policy or such longer period as may be required by applicable law.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
For what purpose does we collect your information?
BASICS INFLUENCE uses information about you in different ways, including to operate its business, offer you a personalized shopping experience, fulfill your order and inform you about special events and exciting news. In order to comply with applicable data protection law, we make sure that our use of your personal information falls under one or more lawful grounds, including for the performance of a contract, to meet legal obligations, for legitimate business interests and to send you direct marketing with your prior consent.
-For the performance of a contract
When processing your order, we share your payment details with credit card companies and other payment provider BASICS INFLUENCE does not store any payment card numbers once the transaction has been completed. We also share your personal information with our shipping and communication partners, who will contact you to confirm your order, letting you know about returns/refunds and provide delivery confirmation. We may also use your personal information to provide customer service and answer questions about the status of your order.
-To market, promote and make you love our brand
Where we have your consent, we will communicate with you via email and provide you with promotional materials and information regarding our products, services, surveys, contests, promotions and special offers. We share your personal information with a variety of third party email marketing providers who assist us in delivering our email marketing campaigns to you. As provided below, you may always choose to unsubscribe at any time. We also use your information to display advertising on social media platforms or other websites you use. These cookies may be deactivated as explained below.
-For legitimate business interests
We always look for ways to improve your shopping experience. We may use your personal information to:
- Enable you to access and use our website
- Send you service or support messages, updates, security alerts and account notifications
- Operate, protect, improve and optimize our website and the in-store experience, such as by performing analytics and conducting research to assist us in measuring our customer service, benchmarking our performance and to help us improve our product offerings
- Track usage statistics on our website by measuring the relevance of our content and learning about your shopping preferences
- Administer reward programs, surveys, sweepstakes, contests, or other promotional activities
- Analyse aggregated customer information with other interactions customers have with BASICS INFLUENCE and its affiliated banners
- Monitor store and website traffic and volume
- Provide you with free WIFI
-For safety and security
We use information about you to detect and prevent fraud, abuse, security incidents, shoplifting and other harmful activity and conduct security investigations and risk assessments.
-To meet our legal obligations and protect our legal rights
Where required by law or where we believe it is necessary to protect our legal rights, interests and interests of others, we may use personal information in connection with legal claims, compliance, regulatory and audit purposes.
Where your personal information is anonymized or de-identified, we do not require a legal basis to use it as the information will no longer constitute personal information under the applicable data protection law. Our use of anonymized or de-identified data is not subject to this Policy.
COOKIES
We may use “cookies” to track your preferences and activities on the www.basicsinfluence.com website or an BASICS INFLUENCE Affiliate’s website. Cookies are small data files transferred to your computer’s hard-drive by a website. We do not link the information we store in cookies to any personal information you submit while on our website. They keep a record of your preferences making your subsequent visits to the website more efficient. Cookies may store a variety of information, including, the number of times that you access a website, registration information and the number of times that you view a particular page or other item on the website. The use of cookies is a common practice adopted by most major websites to better serve their clients. Most browsers are designed to accept cookies, but they can be easily modified to block cookies; see your browser’s help files for details on how to block cookies, how to know when you have received cookies and how to disable cookies completely. You can also opt-out by using the following link: networkadvertising.org/choices/. You should note, however, that without cookies, some of the website’s functions will not be available, and the user will lose some of the benefits of the website.
The use of cookies by our partners, affiliates, tracking utility company, and service providers is not covered by our privacy policy. We do not have access or control over these cookies. Our partners, affiliates, tracking utility company, and service providers use session ID cookies to analyse browsing behavior or click density.
How to access and control your information?
You may exercise any of the rights described below by sending an email to contact@basicsinfluence.com. Please note that we may ask you to verify your identity before taking further action on your request. We will process your request within 30 days of receipt.
Managing your information:
You may access and update some of your information by accessing your account with BASICS INFLUENCEor any of its affiliates, as applicable. You are responsible for keeping your personal information up-to-date. You can also ask us to correct inaccurate or incomplete personal information concerning you that you cannot update yourself within your account.
Access to your information:
You have the right to request information about the personal information we hold on you at any time. You can contact BASICS INFLUENCE and we will provide you with your personal information via email. If you require additional copies, we may need to charge a reasonable fee.
Right to erasure:
We keep your personal information for as long as it is necessary for the performance of the contract between you and us, for our legitimate business interests, to comply with our legal obligations and protect our rights. If you no longer want us to use your information to provide you with our latest news or any of our services, you can request that we erase your personal information and close your account(s).
Please note, however, that we may retain some of your personal information as necessary for our legitimate interests, such as fraud detection and enhancing security. We may also retain and use your personal information to the extent necessary to comply with our legal obligations, such as keeping information for tax, legal reporting and auditing obligations. Information you have shared with others (e.g. reviews, forum postings) may continue to be publicly visible. Additionally, some copies of your information (e.g. log records) may remain in our database, but are disassociated from personal identifiers. Residual copies may also be kept in our backup systems. If we have shared your personal information with others, we will let them know about the erasure where possible.
Right to object to direct marketing:
We want to communicate with you only if you want to hear from us. If we rely on your consent as our legal basis for processing your personal information, you have the right to withdraw that consent at any time. If you have already given your consent but you prefer not to receive promotional information from us or other BASICS INFLUENCEAffiliates, you may unsubscribe from BASICS INFLUENCE email services by using the unsubscribe link situated at the bottom of any promotional message you receive from BASICS INFLUENCE, or please email us at contact@basicsinfluence.com. Please be sure to include your full name and the email address you used when you registered with or made a purchase from us.
Please note that you can ask a member of any one of our stores to update your preferences (i.e. you can specify that you are happy for us to send you e-receipts, but that you would prefer not to be included on our marketing mailing list, or vice versa). However, should you wish for your details to be removed from our customer relationship management (CRM) system completely, then you will need to contact our Customer Services using the contact details above.
Restriction of Processing:
You can ask us to block or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or you object to us processing it and we have no legitimate grounds that override yours. It won’t stop us from storing your personal information though.
Right to portability:
Whenever BASICS INFLUENCE processes your personal information, by automated means based on your consent or based on an agreement, you have the right to get a copy of your personal information transferred to you or to another party. This only includes the personal information you have submitted to us.
Questions or Complaints:
If you have any queries or to make any complaint in relation to this Policy and BASICS INFLUENCE’s privacy practices you may write to our privacy officer at contact@basicsinfluence.com
If you are not satisfied with our response, you can contact the UK Information Commissioner’s Office (ICO). For more details, see the ICO website at https://ico.org.uk/concerns/.
How is personal information secured?
We have adopted appropriate measures to ensure the confidentiality of personal information and to safeguard personal information against loss or theft, as well as unauthorized access, disclosure, copying, use or modification, in light of, among other things, the sensitivity of the information and the purposes for which it is to be used. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL) and we do not store sensitive credit card data on our systems once the payment transaction has completed. Furthermore, each and every BASICS INFLUENCE employee, mandatory or agent must abide by this Policy. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.
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